Over recent years, social media has changed the world of marketing completely. Social media is leading the way to the digital revolution and the modern methods of marketing. With a variety of social media platforms to choose from, everyone will find one to suit their needs and businesses will find a handful filled with potential customers.

So with social media marketing being such a big factor in making an online business visible, what should we remember?

Well below we have listed our top 6 principles to always remember when planning your social media marketing:

1. Customer Experience

Before anything else, you need to provide a positive experience for every person who enters your social media page. This ranges from the content you post, to your language, to how you respond to online messages. Ensure that your content is informative, relevant and relatable. Don't let a user leave your social media page without an understanding of who you are as a business, what products/services you provide and how you can cater to their needs.

Also, when you receive a message from a customer make sure your response is appropriate. Despite how rude the customer may be, you must remain professional to protect your business' reputation and to avoid discouraging future customers. Your level of customer service will be shared through word of mouth and reflected in your reviews, so remain aware.

Related Article: 5 Steps to Managing Negative Reviews

2. Quality

Although it is effective to post frequently on your company's social media, it is also important to make sure that content is of high quality. Therefore, when it comes to social media marketing, it is better to aim for quality over quantity. Only post when you have a reason and only post media that is clear and relevant.

The content you post is a reflection of your business, so if you are posting low-quality photographs people may jump to the assumption that your products may be low-quality too. Social media is just like any other marketing, so do it well.

3. Patience

You won't hit your desired volume of followers and levels of engagement straight away. Marketing takes time and real effort and not everyone is going to find your page straight away. But to quicken the process, you can always team up with a marketing expert to get some assistance and advice on what will work for your type of company and how to attract your target audience. Marketing is a game of trial and error, so pairing with an experienced marketer can help you get ahead of the game a little if you're a first-timer.

Related Article: A Beginners Checklist to Social Media

4. Influence

Audiences can easily be influenced when you're utilising the right marketing strategies. For example, collaborating with bloggers and YouTubers has proved to be a very successful marketing strategy within the fashion and beauty industries. Audiences are more likely to trust the opinion of people they look up to, which is why a lot of companies also pair up with celebrities. But of course, this requires a fairly big budget.

So for smaller budgets, try considering other influencers, such as teaming with charities, sponsoring a local business, promoting your "green" mission statement, etc. Find something that your target audience care about and support them. But don't do this if you're just doing it for marketing purposes. You need to show real compassion, support and commitment if you're going to get involved.

5. Value

Use your social media pages to offer something of value to your followers. Such as, exclusive content, important updates, being the first to report on relevant industry news of interest, hosting competitions and giveaways. You need to give your audience a reason to follow your page and engage. Find content that will get people commenting, sharing and most of all, being directed to your website to make purchases.

Related Article: 4 Ways to Find Your Target Market on Social Media

6. Accessibility

Your social media pages need to be easy to find, so first of all, make sure you have social media following icons clearly displayed at the top of your website. Next, make sure all of your platform usernames are consistent and include your company name so you can be found by a simple search. Then, begin posting and using relevant hashtags, following people popular within your industry and commenting in forums or anywhere your target audience will be.

Plus, make sure all of your important details, such as your mission statement and contact details are clearly displayed in the relevant spaces. Try to fill in every "about us" box if you can to make your business as accessible as possible.