When looking for a business, it is getting more and more popular to search through social media rather than search engines. Social media is the place for customers to get an insight into a business from perspectives of the business and past customers. Social media allows businesses to keep followers updates on the latest news and deals and interacting with customers like never before. It also allows past customers to leave honest reviews on their experience with the company. This is great for the customer because they don't have to just rely on a company website, full of biased content and sales pitches.
Therefore, when setting up social media pages for your business it is important to do it right. Otherwise, you're probably better not doing it at all! Use our social media checklist to guide you through the vital steps of setting up a professional social media page:
Get your profile looking sleek and professional with consistent branding on your profile and cover photo. Keeping the branding consistent allows your page to look smart and put together. It also sets a memorable brand image in page visitors memories so they know how to recognise you. You could ever go the extra mile and create a sleek branding video to replace your cover photo, to help you separate your business from the crowd.
2. About Us
Ensure that all details necessary are filled in and to great detail. Ensure that key details, such as pricing, opening times and contact details and all filled in. Also, make the most of the 'about us' and 'our story' sections to give your audience an insight into your company about what you do, your goals and your passions.
3. Content Strategy
When you have more than one person managing your social media it is always a good idea to establish a content strategy. This way, everyone is on the same page about the guidelines of posting onto the company's social media pages. The strategy can cover everything they would need to know, such as the language used, how to respond to different messages, appropriate images, where to source content from etc.
Related Article: Editorial Calendars for Stress-Free Social Media Planning
4. Preparing Your Content
To allow smoother management of social media, creating an editorial calendar to plan out your content in advance can be a huge timesaver. Especially if you need any material to be created to go along with certain posts, such as blog writing and graphic designs. Then you can utilise automation tools, such as HootSuite and Buffer, so you can schedule posts in advance to make the process even smoother.
5. Pinned Posts
Make the first post audiences see when they click on your page a good one. Take advantage of this opportunity by creating a really good piece of content that introduces your company effectively. It could be related to a recent offer or product launch, milestone, award or event. You could even be really creative and have a graphic designer create you a piece of work to pin or an engaging video. Infographics can also be a good post to pin, depending on your audience and goals.
Related Article: Incorporating Pinned Posts into Your Marketing Strategy
Now it's time to look at the people following your page. Think about your target audience and conduct some online research about how they use social media, so you can apply this to a campaign. Also look at the followers you have already generated and think about how you managed to retain them.
Of course, a high follower count always looks good, but buying your followers isn't always the best idea as it will reflect in engagement rates. You could have over 1000 followers but only receive an average of 2 likes per post, which will begin to make it obvious. A lot of the time organically growing your follower count with genuine people is the best way to go, as they will be the people interacting with your content and looking to do business with you.
And the final and most important step is ensuring that your analytics are all set up. What is the point in running social media pages for your business if you're not going to monitor their success? On most platforms, your analytics can be found under "Insights". Here you will find a rundown of how many followers you have lost or gained, how much engagement your content is receiving and how many people your page is reaching. You will also be able to monitor the success of any social media campaigns you plan to run.
And there we have it! Seven beginning steps to setting up your business social media pages.
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