Before you begin your search for potential customers on social media, you need to establish who your target market is. Within this, you need to detail their demographics, interests and hobbies. Along with this, you will then need to work out a strategy on how you plan to promote your products to them. Are you going to direct them to a landing page first? Do you have different packages to suit different customers? Do you want to offer an introductory discount?
But once you have it all planned out, it's time to search online for your target market. By being able to find your audience on social media, it allows you to interact with them in a less formal environment, while creating brand awareness. It allows you to answer unanswered questions and promote your services while doing so.
4 Ways to Find Your Target Market on Social Media
1. Search Key Terms
Find online conversation relevant to your goods and services by simply searching relevant key terms in the search bar. It will then reveal all of the posts written by your target market with public profiles. For example, if we were to search the term "graphic designer" we may find tweets along the lines of "Can anyone recommend me a good graphic designer for my new company branding?"
Find these conversations is great because you can easily reach out to your target market and introduce yourself. It may also work as good market research to find out what your target market wants, which you may not already be aware of.
2. Find Related Groups/Chats
Social media is filled with groups dedicated to a certain topic and hashtags created for regular topic discussions on Twitter. For example, if you're a travel agent, a useful Twitter chats for you would be #TravelTuesday and #TravelBloggers because it will open up conversations by people interested in travel or looking for recommendations on where to go next.
3. Search Follower Lists of Similar Businesses
Find your competitors online and see who is following them, as they will most likely be already existing or people considering using the business. Give them a follow and an introductory message if you can to introduce your business and create brand awareness.
4. Look Out for Event Hashtags
If you miss out on attending an event, it doesn't mean you will necessarily miss out on attracting business from those attending. For example, if you have just launched your own game, you may wait until a relevant event, such as Insomnia Gaming Festival or EGX, is on so you can get involved in the trending conversations online. See who is attending, interact with their tweets and hopefully get a follow back!